![]() The Retail ConferenceAmerica Square Conference Centre, 17 Crosswall, London, EC3N 2LB, UK22nd September 2010 8:00am - 5:00pm |
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The Retail Conference 2010 - SeminarsAt The Retail Conference 2010 you will hear from 8 engaging expert speakers delivering insights and real-life case studies from their own experiences. Details of the seminars are below - please click the links for more details. Additional seminar information will be added as soon as it is available. The customer - The heart of dynamic retailing The new customer - The new customer experience Cutting IT Costs, How to Really Cut Cost and Maintain Capability Access all areas - how social media can benefit you and your customers Why even brands need to become Known, Liked and Followed in the new online social world The Change Imperative - Embedding Transformation The customer - The heart of dynamic retailing This seminar, entitled 'The customer - the heart of dynamic retailing', will be delivered by Catie Callender, Managing Director EMEA, Crabtree & Evelyn.At the heart of dynamic retailing is the customer. Catie will share Crabtree & Evelyn's journey to date on working to deliver systems, communication and HR strategies for a single brand identity that is customer centric. The art of being dynamic is to keep a consistent brand element alive across all sales channels. Catie will share the challenges of doing this not only in retail and ecommerce but also in the wholesale area of the business, when not all elements of the brand experience are within your control... Back To Top The new customer - The new customer experience This seminar, entitled 'The new customer - the new customer experience', will be delivered by Hash Ladha, Group Multi-Channel Director from Aurora Fashions.In July 2010, and just 11 months after the disastrous Icelandic financial issues which put them into Administration, Aurora Fashions announced excellent profit figures. During this talk Hash will share his views on the changing multi-channel customer and how it is imperative to focus on their needs... and Aurora can certainly attribute much of their recent success on this strategy. Hash will talk around:
Back To Top Cutting IT Costs, How to Really Cut Cost and Maintain Capability This seminar, entitled 'Cutting IT Costs, How to Really Cut Cost and Maintain Capability', will be delivered by Ian Woosey, Group IT and e-Commerce Director at Carpetright.This will be a no nonsense, practical guide to understanding, challenging and cutting IT cost without sacrificing capability from one of the UK's leading retail IT Directors.
In a business focused session Ian will give you easy to implement approaches, top tips, searching questions to ask back at the office, and explode some popular myths along the way. You be surprised at how simple some of this can be to achieve, how quickly you can do it and at the savings that are there to be had, if you know how to get them. Back To Top Access all areas - how social media can benefit you and your customers This seminar, entitled Access all areas - how social media can benefit you and your customers, will be delivered by Naomi Paget, Head of Customer Relationship Marketing at T.M.Lewin.Naomi will talk about how T.M.Lewin's online community 'Off The Cuff' has helped the brand to engage in honest and open 1:1 conversation with their customers and given them fantastic insight into their products and service. This real life community case study will include practical tips on how to get a community off the ground and the planning processes involved, how to really excite and educate customers about your brand through personal conversation, and how to get everyone within your company involved in your social media marketing. Naomi will talk through the key things you can do to make your community successful, how you monitor that success, and the things to watch out for when using social media as part of your overall marketing strategy. With social media and social networking becoming an unignorable element of the marketing mix, this session is a must attend for all those who want to find out more, not just the theory, but from a retailer who has actually put it all into practice. Naomi will also be involved in the end of morning panel discussion, so you will get the opportunity to ask more searching questions of her then to. Back To Top Why even brands need to become Known, Liked and Followed in the new online social worldThomas will address the future of social media and why it's not a fad, why it's not passing through. He will consider how community building will become the key skill for marketing folk and how to build a brand online with limited time and resources. Finally, Thomas will talk about a 3-step process to real engagement. This is best articulated the book 'Know me, Like me, Follow me' written by Penny Power, the founder of Ecademy and Thomas' wife and business partner. Thomas will explain how even the largest of organisations can engage the consumer through online media to secure their loyalty and advocacy if the principles of 'Know me, Like me, Follow me' are followed. Back To Top The Change Imperative - Embedding TransformationThe BrightHouse track record over the past five years is impressive. In both like for like sales, and in profit performance, a compound annual double digit growth rate has been achieved throughout this period. At the same time, the Company has expanded from 130 to 200 stores, and has installed a plethora of strategic change initiatives. These are designed to establish an infrastructure for further exponential growth. Andy will explain the three dynamic phases of the BrightHouse strategic change programme:
He also will explore how BrightHouse fosters a 'can do' entrepreneurial culture, whilst also seeking to optimise consistency and best practice. For 2010/11, the BrightHouse store opening programme has been increased to 30 new stores. Back To Top |
The Retail Conference 2010 - Agenda StructureThe full details of the agenda for the 2010 event will be published nearer the time, however, by way of an example you can see the planned structure for the agenda for the 2010 event below: The Retail Conference 2010 Agenda Structure |
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