The Retail Conference

To get your day off to a great start The Retail Conference 2010 opens its doors at 8:15am to welcome those delegates joining one of the two breakfast meetings that will run concurrently at 8:30am.

Prior to the meetings in the Whittington Suite delegates can arm themselves for the session with coffee, tea and a selection of freshly baked pastries.

The specific sessions for The Retail Conference 2010 have not yet been confirmed, so as an example of the kind of content you can expect at the event, details of the 2009 breakfast meetings are below. Please click the links to find out more.

Exploiting Local Internet Marketing for Retail Multiples

Strengthen your competitiveness by automating your replenishment process

At this breakfast session E-mphasis will be exploring the 'micro' world of Local Internet Marketing (LIM), an area traditionally under exploited by the multiple retail chains.

Retailers exploiting the Internet as part of their marketing strategy need to take account of local as well as national and international brand awareness and positioning.

There are a number of factors that have changed the behaviour of shoppers on a local level that to date have remained a territory largely dominated by small independent retailers.

In this session Andrew Rayner, Managing Director of E-mphasis, walks through examples of how use of simple and effective online marketing techniques alongside existing local consumer insights e.g. customer loyalty data, seasonal buying behaviours, store clustering and regional variations can be the key to incremental sales, both in-store and online.

Andrew shows how, through dynamic and targeted activity, opportunities at the local level can be used to improve brand awareness, build consumer product knowledge, increase customer loyalty, publicise local promotions and events, drive footfall / online traffic and deliver increased sales and margins.

In this session you will:

• Gain insight into some simple, effective techniques to enable you to quickly, and cost-effectively harness the local internet marketing opportunity
• Discover the background and mechanisms that are fuelling local search behaviours, and why this is as relevant to the major retail multiples as it is to the small, independents
• Have the opportunity to discuss and review how these methods could be applied to the relevant parts of your product assortment, and equally well across a variety of retail sectors, to deliver you a rapid ROI.

This session is a must attend if you are involved in developing a local focus to your range, assortment, promotions or marketing, or, if you want to find out what the small independents already know...

For more details see www.e-mphasis.com

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This breakfast meeting is brought to you by SAF AG - for more information about SAF please visit the sponsors page.

Participating at this Breakfast Meeting will enable delegates to explore the various ways in which you, as a retailer, you can optimise your replenishment / ordering processes, to DC and store.

At this session SAF will share with you some of their expertise and insights, including real life examples from their customers, about the benefits and advantages of optimising the replenishment process with highly intelligent computer based statistical algorithms and calculations.

In this meeting you will learn:

• How to raise your profitability by increasing sales and saving on the costs associated with replenishment
• How to increase product availability and thus customer satisfaction - without over inflating inventory
• How to deploy fully automated ordering based on forecasted sales - to enable you to redeploy your staff to more value-adding activities

If you believe that your business is special and cannot be automated this breakfast meeting will prove that you can still be special AND benefit from automation.

Finally the discussion turns to promotions, price changes and other calendar events that impact consumer demand patterns such as Christmas, Easter and school holidays.

Attendees will learn that even with variations in the causal factors that impact consumer demand it can still be possible for you to create an accurate forecast, to optimise your replenishment process and to gain competitive advantage over those who still haven't realised the art of the possible!

In advance of this session delegates will be invited to reserve their place - at that time we will ask you to let us know about your challenges in forecasting and replenishment. With your permission we will pass your comments on to the team of experts at SAF. Take the opportunity of sharing your thoughts with SAF upfront so that they can ensure you get the most of the attending this Breakfast Discussion.

SAF are looking forward to proving that you can automate your ordering processes, generate significant benefits and still stay special!

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