The Retail Conference

To get your day off to a great start The Retail Conference 2010 opens its doors at 8:00am to welcome those delegates joining one of the four breakfast meetings that will run concurrently at 8:15am.

Early arrivals can help themselves to a light breakfast and morning refreshments including coffee, tea and a selection of freshly baked pastries.

Details for breakfast meetings so far confirmed for The Retail Conference 2010 are below. Please click on the links for more information.

Exploiting the Local Internet Marketing (LIM) opportunity for Retail Multiples

Driving Business Growth from aligned cross channel customer strategies

Increase your profit through highly automated store replenishment - a case study

At this breakfast session e-mphasis will be exploring the 'micro' world of Local Internet Marketing (LIM), an area traditionally under exploited by the multiple retail chains.

Retailers exploiting the Internet as part of their marketing strategy need to take account of local as well as national and international brand awareness and positioning.

There are a number of factors that have changed the behaviour of shoppers on a local level that to date have remained a territory largely dominated by small independent retailers.

In this session Andrew Rayner, Managing Director of e-mphasis, walks through examples of how use of simple and effective online marketing techniques alongside existing local consumer insights e.g. customer loyalty data, seasonal buying behaviours, store clustering and regional variations can be the key to incremental sales, both in-store and online.

Andrew shows how, through dynamic and targeted activity, opportunities at the local level can be used to improve brand awareness, build consumer product knowledge, increase customer loyalty, publicise local promotions and events, drive footfall / online traffic and deliver increased sales and margins.

In this session you will:

• Gain insight into some simple, effective techniques to enable you to quickly, and cost-effectively harness the local internet marketing opportunity
• Discover the background and mechanisms that are fuelling local search behaviours, and why this is as relevant to the major retail multiples as it is to the small, independents
• Have the opportunity to discuss and review how these methods could be applied to the relevant parts of your product assortment, and equally well across a variety of retail sectors, to deliver you a rapid ROI.

This session is a must attend if you are involved in developing a local focus to your range, assortment, promotions or marketing, or, if you want to find out what the small independents already know...

For more details see www.e-mphasis.com

Back To Top

---

This breakfast meeting is brought to you by emnos - for more information about emnos please visit the sponsors page.

In this breakfast session, emnos will be exploring cross channel customer behaviour; a hot topic in a world of ever increasing consumer demands for new and innovative channels.

Retailers now need to take into account not only the customers who walk through their doors, but also those who browse their sites or sign up to their "apps". emnos believe that understanding these customers, their behaviours in store and online, will define who the successful retailers are in the years to come.

Multichannel customers are your most valuable.

In this session, Robert Diamond, CEO of emnos UK and International, walks through examples of how it possible to "join up" internal data assets from multiple channels to generate valuable insight about your customers and how to turn this into real action within your business, driving growth and shareholder value. Robert will bring this session to life with clear case studies from emnos' global experiences and delegates will learn;

• why it is so important to integrate all of your complex data sources into one place
• how to identify your most valuable customers and manage their loyalty as they shop across your channels
• how to focus acquisition on your "best" customers
• that using this insight can drive significant improvements in your marketing, price & promotion and range offerings, both on and off line

For more details please visit www.emnos.com

Back To Top

---

This breakfast meeting is brought to you by RELEX - for more information about RELEX please visit the sponsors page.

In this breakfast meeting, Dr. Mikko Karkkainen, CEO of RELEX, demonstrates the immense benefits that are available to retailers who choose to move from simple, ERP-driven store replenishment to highly automated, science-based replenishment.

The practical implications of implementing advanced replenishment automation and optimisation are presented by guest speaker Pekka Kuurne, Logistics Manager of Suomalainen Kirjakauppa, a chain of stores selling books and stationary. Book retail is a fascinating case study for many reasons:

• The assortment consists of products with very different life-cycles; products with extremely high assortment turnover (books) as well as rather stable product groups (stationary),
• Different products have very different sales patterns; differences in sales volumes between the items can be thousand fold
• Sales are subject to extreme seasonality; three weeks of Christmas sales correspond to over 20% of annual turnover.

During the presentation you will learn

• How a mid-sized retail chain (with 63 stores and over 500,000 SKUs constantly being replenished) can manage store replenishment with a minimum of personnel; only one person placing replenishment order for all of the stores,
• How automatic replenishment can be set up to manage 30,000 new product introductions annually, in a way that takes into account the products' seasonal sales patterns,
• What it means in practice for an organisation to move from simple ERP-based store replenishment to highly automated and optimised science-based replenishment,
• What impact implementing more advanced store replenishment has on customer service, shelf availability, inventory levels, and logistics efficiency,
• How improved forecasting and replenishment can be used to develop supplier performance.

The attendees are strongly urged to bring forth any questions concerning automatic forecasting or replenishment beforehand. By informing the organisers of your questions in advance, we can make sure to reserve sufficient time for addressing all relevant issues!

For more details please visit www.relex.fi/en

Back To Top

---